Website Funding

How is Shufflewire funded?

Shufflewire is definitetely unique, in that it is completely free-to-access and free-to-list to all.

So, with the above in mind, we are committed to providing our platform and services to you, our users, in a way that is a great user experience, useful and free-to-access. The free part is essential to us, but obviously, we need to cover our significant costs. 

What what are we talking about?

  • Powerful Web Hosting
  • Website Security Tools
  • Subscriptions & Utilities
  • Advertising & Marketing
  • Production Equipment
  • Accounting & Finance
  • Salaries & Freelancers
  • UK Music Fund

So to fund this website, we offer optional premium listing plans for all our listing types, time-based listing promotions, advertising on free listings and we also feature advertising and affiliate links (explained below) throughout our online magazine. We want to keep our website clear from clutter, so the advertising we use is generally non-obtrusive and we in most cases be relevant to the listing or article.

Premium Listing Plans

As well as our free listing plans, we also offer a couple of additional premium plans that offer more value, such as gaining priority placements in search results and appearing related listings and more. They also appear as a featured listing, have a verified badge, doesn't have any advertising on them, and we also optimise each listing for search engines. We can also do a social promotion from one of these premium plans.

Listing Promotions

In addition to our premium listing plans also offer time-based listing promotions, which are great if you don't want to pay for a full year. They generally cost a little more; however, they also have higher priority than premium listing plans which is why they're great if you're really trying to sell some gear, sell tickets to an event, fill a job or draw some additional attention to your business or profile.

Display Advertising

We provide various advertising spaces across the website, and we generally only use banner (display) advertising. These ads are usually personalised or curated to our users visiting the website, which in most cases will be musicians and music industry businesses. We also block sensitive categories that we do not believe in or do not have a place on our platform, such as gambling, weight loss and get rich quick schemes.

Affiliate Marketing

Affiliate marketing is the process of earning commission every time we create a sale from promoting a company's products or services. You may find links, buttons or price comparisons that we add into some of our articles, reviews, tutorials and deals. When you click on one of the links, you'll be redirected to the retailer's page, and if you purchase anything on their website, this will be tracked, and we'll receive a commission.

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